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How to write a successful cover letter

Updated: Jul 17, 2019

To stand out from your competition, you're going to have to go above just uploading your CV online. How? Submit a cover letter. During the recruitment process, recruiters and hiring managers spend hours on end reviewing hundreds of CVs. According to research, your cover letter will enable you to stand out by clearly highlighting your experience and skills.


What should my cover letter include?


Show enthusiasm, your cover letter should summarise around three to four significant things on the job description, highlighting how your education or previous work experience matches the employers requirements.


Be passionate, visit the company website and review their core values or mission statement. State subtly in your cover letter how your work ethic matches up to this. Make sure you don't oversell yourself and make up skill-sets that you may not have in order to appeal to the employer. This can sometimes imply that you are already incredibly successful in your current role and therefore not as eager as other candidates.


Make sure you spellcheck your cover letter and CV, one or two spelling mistakes could jeopardise your chances. A well-written cover letter is a great opportunity to educate the recruiter on your uniqueness as a candidate. Ask a friend or family member to proof read your cover letter - a fresh set of eyes could ensure you secure an interview.


What shouldn't I include in my cover letter?


Don't divulge what you wish to gain in your next role, employers are a lot more interested in what you can bring to the table. Only cover relevant information in your cover letter, try not to repeat experience that is already on your CV. A cover letter should be 'to the point', only encapsulating the information relevant to the role at hand, capturing the attention of the recruiter straight away.


Refrain from explaining your reasons for leaving your current place of work, this is a topic that can be touched upon in your interview.


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